We know that you are concerned with how we deal with your personal data. This
Policy sets out our current policies and demonstrates our commitment to your privacy. This Policy may be
changed at any time in future. Revisitation, continued access to or use of the Website shall mean that you
agree with the changes.
Purpose of the personal data processing
We are required to maintain certain personal data about individuals for the
purposes of satisfying our operational and legal obligations. We recognize the importance of correct and
lawful treatment of personal data as it helps to maintain our company’s confidence, to ensure efficient and
successful outcomes of using such data.
We only use your personal data as appropriate to provide you with a high
quality of service and security. For example, we may use personal data collected from you to verify your
identity and contact information. This information helps us to improve our services and inform you about new
products, services or promotions that may be of interest to you.
Personal data may consist of data kept on paper, computer or other electronic
media, all of which is protected under the applicable personal data protection laws.
Principles of personal data processing
All personal data is:
- fairly and lawfully processed;
- processed for a specified purpose;
- adequate, relevant and not excessive;
- not kept for longer than necessary;
- processed in accordance with the individual’s (data subject’s) rights;
- not transferred to other countries without adequate protection.
Personal data we collect
We may collect and process the following personal data of you:
- information that you provide by filling in forms on our Website, in emails, by calls;
- up-to-date data about yourself, if you register your personal details for our service;
- details of your visits to our Website (including, but not limited to, traffic data, location data,
weblogs and other communication data, and the resources that you access).
The types of personal data that we may process, for instance, include
information about current, past and prospective clients and customers, Website visitors, etc. with whom we
deal. This information includes information required to communicate with you, including but not limited to
your name, mailing address, telephone number, email address, birth date and your location information.
We may also ask you for information when you report a problem with the Website.
If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that
we use for research purposes, although you do not have to respond to them.
You have a choice when you are asked to provide personal data. You may agree or
refuse to provide us with your personal data. You also entitled to make Soft-FX erase your personal data,
cease further dissemination of your personal data and potentially have third parties halt processing of the
data. The withdrawal of consent does not affect the lawfulness of processing based on consent before its
withdrawal. However, if you choose not to provide us with your personal data necessary for our services
provision or to withdraw the data that is still relevant to original purposes of processing, you may not be
able to use our service.
The personal data we collect depends on the context of your interactions with
Soft-FX, the choices you make, including your privacy settings, and the service you use.
text files sent from the Web server to your computer.) Cookies used by us do not contain any personal data,
nor do they contain account or password information. They merely allow the Website to recognize that a page
request comes from someone who has already logged on.
We may share information about visitors of the Website with reputable
advertising companies for targeting our Internet banner advertisements on this site and other sites. For
this purpose, pixel tags (also called clear gifs or web beacons) may be used to note the pages you visit.
The information collected by the advertising company through the use of these pixel tags is not personally
To administer and improve our Website, we may use a third party to track and
analyze usage and statistical volume information including page requests, form requests, and click paths.
contain any personally identifiable information.
Reasons we share your personal data
We share your personal data with your consent or as necessary to provide any
service you have requested. We also share your personal data with Soft-FX affiliates and subsidiaries, with
vendors and service providers providing software, IT and other services in order to provide our services to
you. We share your personal data with third person and authorities if this is required by law, in respond to
legal process, to protect our clients, to maintain the security of our services and to protect the rights or
property of Soft-FX.
To improve our user experience, we may transfer the personal data of our
current and (or) potential customers solely for the purpose of its processing and our services provision.
Our affiliates and partners
We may share information with affiliates and partners if the information is
required to provide the product or service you have requested, or to provide you with the opportunity to
participate in the products or services our affiliates offer. We may also forge partnerships and alliances,
which may include joint marketing agreements, with other companies who offer high-quality products and
services that might be of value to our customers. In order to ensure that these products and services meet
your needs and are delivered in a manner that is useful and relevant, we may share some information with
partners, affiliates and alliances. This allows them to understand better the offers that are most relevant
and useful to you. The use of your personal data is limited to the purposes identified in our relationship
with the partner or affiliate.
Non-affiliated third parties
We do not sell, license, lease or otherwise disclose your personal data to any
third party for any reason, except as described below.
We reserve the right to disclose your personal data to third parties when
required to do so by law to regulatory, law enforcement or other government authorities. We may also
disclose your personal data as necessary to credit reporting or collection agencies. We may also disclose
your personal data to non-affiliated third parties if it is necessary to protect the Soft-FX rights or
To help us improve our services to you, we may engage another business to help
us to carry out certain internal functions such as account processing, fulfillment, client service, client
satisfaction surveys or other data collection activities relevant to our business. We may also provide a
party with customer’s information from our database to help us to analyze and identify customer’s needs and
notify customers of product and service offerings. Use of the shared information is strictly limited to the
performance of the task we request and for no other purpose. All third parties with which we share personal
data are required to protect personal data in a manner similar to the way we protect personal data. We use a
variety of legal mechanisms, including contracts, to help insure your rights and protections.
Restriction of responsibility
If at any time you choose to purchase a product or service offered by another
company, any personal data you share with that company will no longer be controlled under our Privacy
Policy. We are not responsible for the privacy policies or the content of sites we link to and have no
control of the use or protection of information provided by you or collected by those sites. Whenever you
elect to link to a co-branded website or to a linked website, you may be asked to provide registration or
other information. Please note that the information you are providing is going to a third party, and you
Access to your personal data
All individuals who are the subject of personal data held by us are entitled
- ask what information we hold about them and why;
- ask how to gain access to it;
- be informed how to keep it up to date;
- have inaccurate personal data corrected or removed;
- to receive the personal data concerning them, which they have previously provided;
- prevent us from processing information or request that it is stopped if the processing of such data is
likely to cause substantial, unwarranted damage or distress to the individual or anyone else, etc.;
- require us to ensure that no decision which significantly affects an individual is solely based on an
automated process for the purposes of evaluating matters relating to him/her, such as conduct or
- be informed what we are doing to comply with our obligations under the applicable data protection laws.
If you cannot access certain information and personal data collected by
Soft-FX, you can always contact Soft-FX Holdings by using our contact form. We will respond to requests to
access or delete your personal data within 30 days.
Security of your personal data
We maintain strict security standards and procedures with a view to preventing
unauthorized access to your personal data by anyone, including our staff. We use leading technologies to
secure your personal data: hardware and software facilities. The hardware protection includes Cisco security
products. The software protection tools include strict control mechanisms as follows: SSL 3, TLS 1.2 with
keys equal or larger than 2048-bit. All Soft-FX members, all our staff and third parties whenever we hire
them to provide support services, are required to observe our privacy standards and to allow us to audit
them for compliance.
Where your personal data is stored and processed
Personal data collected by Soft-FX may be stored and processed in your region
or in any other country where Soft-FX or its affiliates, subsidiaries or service providers maintain
facilities. Typically, the primary storage location is the European Union, with a backup to the data centers
in another regions. The storage location(s) are chosen in order to operate efficiently, to improve
performance, and to create redundancies in order to protect the data in the event of an outage or other
We transfer your personal data from the European Economic Area to other
countries, some of which have not been determined by the European Commission to have an adequate level of
data protection. When we do, we use a variety of legal mechanisms, including contracts, to help ensure your
rights and protections of your personal data.
Retention of your personal data
Soft-FX retains your personal data for as long as necessary to provide the
services, or for other essential purposes such as complying with our legal obligations, resolving disputes,
and enforcing our agreements. Because these needs can vary for different data types in the context of
different products, actual retention periods can vary significantly. The criteria used to determine the
retention periods include, for instance.
- the period of your personal data processing needed to provide the services.
This includes such things as maintaining and improving the performance of those services, keeping our
systems secure, and maintaining appropriate business and financial records. It is a general rule that
establishes the baseline for most data retention periods.
- the personal data subject's consent for a longer retention period. If so,
we shall retain your personal data in accordance with the consent.
- Soft-FX is subject to a legal, contractual, or similar obligation to retain your
personal data. Mandatory personal data retention laws can be applied in the applicable
jurisdiction, government orders to preserve data relevant to an investigation, or personal data that
must be retained for the purposes of litigation.
a notice on our Website informing about such changes. You agree to accept posting of a revised Privacy
to this notice, our Customer Agreement. We encourage you to check back periodically and review this Policy
so that you will always know what personal data we collect, how we use it, and to whom we disclose it. If
you have any questions that this statement does not address, please contact us via our contact form.
If you have any privacy concern, complaint or a question, please, contact us
via our contact form, phone no.: +44 203 519
8716 or send an email to [email protected]. We respond to questions and concerns within
Unless otherwise stated, Soft-FX Holdings Limited is a data controller for
personal data we collect through the services subject to this statement.