Now forming our first group of launch partners
Build Your Next Prop Trading Firm With Soft-FX
Help us shape the next enterprise-grade prop trading platform and — launch your firm on it first.
Years of fintech expertise
Completed projects
End users on our technology
Technical support
Why this platform exist
A Gap We Kept Hearing About
We're building a white-label prop trading platform — challenge management, a real-time risk engine, CRM, trader portal, and payments in one solution — and we're doing it together with a small group of brokers and prop firms who launch on it first.
Over the last two years we've seen explosive growth across the prop trading industry. After speaking with brokers and prop firms, we realised existing solutions leave significant gaps in flexibility, integrations, and risk management.
That's why we're building a new enterprise-grade prop trading platform — and why we're building it alongside the firms who will actually run it.
Launch partner benefits
Shape the roadmap
define what we build next
Early access
launch ahead of the commercial release
Preferred pricing
early-partner terms, carried forward
Direct product line
work directly with our product team
The problem
Why Existing Prop
Platforms Fall Short
-
Limited customization
rigid templates force your business to fit the platform, not the reverse.
-
High launch costs
heavy upfront licences and setup fees before your first challenge fee.
-
Weak integrations
fragile links to CRMs, PSPs, and KYC that break as you grow.
-
Vendor lock-in
proprietary formats and revenue-share models that are hard to leave.
-
Poor scalability
systems that stumble once evaluation accounts run into the thousands.
Soft-FX is building a different approach:
an enterprise-grade prop trading platform designed around deep customization, clean integrations, transparent licensing, and scale from day one — shaped together with our first launch partners
The programme
Who We're Looking For
Existing Prop Firms
replace fragmented tools with one scalable platform and keep control of your rules and economics.
Brokers Launching Prop
add an evaluation-based proposition on infrastructure that fits your existing brokerage.
Fintech Companies
enter the prop space with a branded challenge business without building the engine yourself.
Technology Partners
integrate, extend, or co-build on a platform designed to be open.
The launch route
Engineered Around Your Model, Not a Template
Launch partners are not choosing from a fixed feature list — their evaluation logic, risk parameters, and integrations are specified directly with our product architects and built into their own deployment.
It is the closest thing to bespoke development on proven infrastructure, at platform economics.
Direct access to the architects designing your deployment.
Challenge rules and risk logic built to your specification.
Priority in the delivery queue and preferential launch terms.
Our concept
How We See the
Modern Prop Trading Firm
A prop trading firm — short for proprietary trading firm — puts its own capital to work through skilled traders instead of earning commission on client orders. It evaluates candidates against clear rules and funds the ones who prove they can manage risk. That is the model we're building our platform around.
In practice it runs on evaluation challenges: a trader pays a fee, trades against a profit target and defined loss limits, and on passing earns a funded account with an agreed profit split.
Our platform will give your prop trading company the tools to design those challenges, enforce the rules automatically, and manage traders from first attempt to funded payout.
How prop firms make money
Challenge fees
Predictable, high-volume revenue from candidates entering evaluation.
Retained profit share
The firm's share of profits generated by funded traders.
The balance
Pricing drives volume; strict risk enforcement keeps payouts sustainable.
Prop firm technology
The Technology Stack
We're Building
Launching a prop trading firm takes six systems working as one. Rather than assembling prop firm software from separate vendors, launch partners get the entire stack as a single, supported solution.
1
Trading Platform
Our own execution core, running simulated and live accounts side by side and scaling to thousands of concurrent evaluation accounts.
2
Challenge Management
Define and enforce your programmes: stages, account sizes, pricing tiers, profit targets, and automatic pass or fail decisions.
3
Risk Management Engine
Real-time monitoring of daily loss, drawdown, exposure, and restricted strategies — acted on in the moment, not in an overnight report.
4
CRM & Back-Office
Manage traders, KYC status, payouts, and support in one place, so operational load does not outgrow your revenue.
5
Trader Portal
The branded front end: buying a challenge, tracking rule compliance, viewing statistics, and requesting payouts once funded.
6
Payment Processing
Fees in, payouts out — multiple PSPs, card and crypto rails, and reconciliation tied back to every account.
Prop firm solutions
What Our White Label Prop
Firm Platform Delivers
A complete white label prop firm platform under your brand and your domain, built on infrastructure that has served brokers and exchanges for two decades.
TickTrader Platform for Prop Firms
Our institutional-grade platform configured for evaluation trading, with web, mobile, and desktop terminals under your branding.
Funded Account Management
Move traders from evaluation to funded status and oversee exposure, performance, and payouts from a single console.
Built-In Challenge Configuration
One-step or multi-step programmes without development work: account sizes, pricing, targets, trading-day rules, and eligibility.
Fully Branded Trader Portal
Your logo, your domain, no Soft-FX branding — challenge purchase, live rule tracking, and payout requests in one interface.
Real-Time Risk Controls
Loss limits, drawdown, exposure ceilings, and restricted-strategy detection, evaluated continuously with automatic account actions.
Integration Layer
REST API, KYC and CRM connectors, affiliate and IB tracking, so the platform fits the systems you already operate.
Ready to Launch Your Prop Firm?
Tell us your target markets, expected trader volumes, and challenge rules. We will map the deployment against your model and confirm scope and timeline.
Transparent licensing
no revenue share
Purpose-built
evaluation platform
Trading technology
proven since 2005
How it works
From First Challenge to Funded Trader
Five stages describe the life of every account on the platform — most of them automated, so your team manages exceptions rather than routine.
Create your challenge
Set evaluation stages, account sizes, pricing, trading rules, and eligibility.
Attract traders
Promote branded programmes through your site, affiliates, or existing client base.
Monitor performance
Profit target, daily loss, drawdown, trading days, and restricted strategies, tracked in real time.
Automate pass & fail
Breaches are detected automatically; qualifying traders advance and account status updates itself.
Manage funded traders
Oversee funded accounts, risk exposure, performance, payouts, and ongoing eligibility.
Ready to Launch Your Prop Firm?
Tell us your target markets, expected trader volumes, and challenge rules. We will map the deployment against your model and confirm scope and timeline.
Become a launch partnerStep by step
How to Start a Prop Trading Firm
With Soft-FX
Six stages take a prop trading company from concept to first paying candidate — and we work alongside you through each of them.
1
Legal entity & jurisdiction
Incorporate where it suits your target markets and confirm how simulated-account evaluation is treated locally.
2
Platform selection
License our white label prop firm platform instead of building in-house — this alone sets your time to market and cost base.
3
Challenge design
One-step or two-step evaluations, account sizes, pricing, and profit splits. Your economics live here.
4
Risk rules configuration
Daily loss limits, drawdown, trading-day minimums, and restricted strategies, with automatic enforcement.
5
KYC/AML setup
Connect verification and screening and integrate PSPs for fees and payouts before you go live.
6
Launch
Brand the portal, publish your challenge catalogue, and open acquisition through your channels.
Make the call
White Label vs. Building from Scratch
| White Label | Building from Scratch | |
|---|---|---|
|
Time to market |
Weeks |
12–24 months |
|
Cost |
Lower upfront |
High upfront |
|
Risk |
Lower — proven system |
High technical risk |
|
Tech requirements |
Minimal in-house team |
Extensive dev team |
|
Focus |
Marketing & traders |
Tech, ops, legal, marketing |
FAQ
Frequently Asked Questions
Is the platform available today?
Not yet. We're currently forming a small group of launch partners who help shape the product before its wider release.
Can we influence the roadmap?
Yes — that's exactly what the programme is for. Launch partners specify requirements and priorities directly with our product team.
Will early partners receive commercial benefits?
Yes. Launch partners receive preferential pricing and terms, carried into the commercial release.
Can we become a pilot customer?
Yes. Launch partners can run a controlled pilot ahead of the wider commercial release.
How much does it cost to start a prop firm?
Technology, company setup and compliance, and working capital for payouts and marketing. Licensing a white label platform turns technology from a capital project into a predictable recurring cost. Soft-FX prices per project scope, so a scoping call is the practical first step.
What platform do prop firms use?
Firms that want full control over execution, account structures, and branding run on a dedicated evaluation platform rather than a generic terminal. Our platform is built on TickTrader, purpose- configured for prop trading challenges.
How do prop firms make money?
From challenge fees paid by candidates entering evaluation, and from the firm's share of profits generated by funded traders. Secondary streams include retries, account upgrades, and affiliate-driven volume.
What is the difference between a prop firm and a broker?
A broker gives clients market access and earns from spreads, commissions, or financing, with the client risking their own money. A prop trading firm risks its own capital and shares resulting profit with the trader.
Help Us Build It — and Launch on It First
Tell us about your business, your target markets, and the challenge rules you need. We'll discuss how you can join the launch partner programme and shape the platform around your model.