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Demystifying White Label Solutions: Brokerages vs. Software


In the ever-evolving world of finance and technology, the terms 'white label brokerage' and 'white label software' often get mixed up. This confusion can be detrimental when trying to launch a brokerage or invest in the right software for it. To clear up any doubts, let's delve into these concepts and understand the key distinctions between them.

Unveiling the White Label Concept

What is a white label product?

At its core, a white label product is created by a third party, distinct from the company selling or marketing it. The key advantage of white label branding is that it allows businesses to streamline operations. One company can focus on product creation, another on marketing, and yet another on sales – each optimizing their expertise and preferences. This approach saves time, energy, and costs related to production and marketing.

White Label Brokerages in Forex

White label collaboration model with a brokerage involves the integration of the client's business into the broker's comprehensive trading infrastructure, encompassing CRM, platforms, back-office components, and more. This integration allocates a dedicated space to the client within the broker's system, allowing them to host their own groups of clients. Subsequently, tailored trading applications are developed for the client, facilitating their business interactions with end customers.

In essence, the white label relationship here represents an investment in the opportunity to harness the resources of an established business, enabling a swift entry into the market.

It's important to highlight that, in such partnerships, all licensing and regulatory responsibilities remain with the client. The white label brokerage provider is restricted from sharing its licenses, emphasizing the client's autonomy in managing regulatory affairs.

Unpacking White Label Software

White label (or turnkey) software is a set of unbranded software or solutions delivered to customers. Buyers can customize the software with their branding, such as logos and color schemes. White label software is a versatile tool, offering a cost-effective and efficient way to enter the market, offering services, and providing clients with the requested functionalities.

Distinguishing White Label Brokerages and White Label Software

Aspect White Label Brokerage White Label Software
Ownership All resources and services belong to an established brokerage company The source code is owned by a software development company
Customization Broker-client gets branding options and dedicated client applications Broker-client can customize the software with their branding
Financial advantages Cost savings on infrastructure and service deployment have been achieved, leading to maximized reduction in time-to-market. Cost savings are achieved by avoiding the development of in-house software
Time-to-Market Fastest market entry Faster time-to-market with pre-built software
Maintenance and Support White-label providers offer post-launch support Maintenance and support included in the package


The distinction between white label brokerages and white label software is clear. White label brokerages are established companies that utilize white-label services to streamline their operations. On the other hand, white label software is a flexible and customizable solution that allows businesses to launch quickly without significant upfront costs.

To recap everything, with WL brokerage, you acquire a functional business to operate within, sans ownership of the trading software. No rights to the trading software are granted under this model.

On the other hand, the WL software option provides licensed trading software, offering the flexibility to configure it according to specific business needs. This includes customization of trade terms, incorporation of new payment methods, integration with external services, and the addition of new Liquidity Providers (LPs). Such adaptability is not feasible within the confines of the WL Brokerage model.

At Soft-FX , we specialize in providing white label software solutions to help you launch your brokerage with ease. Whether you need a turnkey software solution or white label services, we've got you covered. Contact us  to explore our offerings and start your journey in the world of finance and technology.


Q1: What is a white label solution in the financial industry?

In the financial industry, a white label solution is a product or service developed by a third party and offered to businesses or individuals under their own branding. It allows organizations to leverage existing infrastructure and technology without the need for in-house development.

Q2: What is the concept of white label solutions in finance?

White label solutions in finance enable businesses to provide financial products or services under their own brand, using pre-existing, customizable infrastructure and technology. This approach streamlines entry into the market and reduces the time and cost associated with building these solutions from scratch.

Q3: What are the advantages of white label brokerage?

White label brokerages offer several advantages, including:

  • Quick market entry without significant upfront costs.
  • Flexible cooperation terms and access to cutting-edge technologies.
  • The ability to build and develop your own brand.
  • Elimination of proprietary technical support requirements.

Q4: What are the benefits of using a white label brokerage solution?

Using a white label brokerage solution allows businesses to start trading operations swiftly, minimizing initial investments. It also provides the flexibility to choose tools and services, create a unique brand identity, and receive ongoing support from experienced providers.

Q5: How does white label software enhance trading platforms?

White label software enhances trading platforms by offering a ready-to-use, customizable solution. It reduces development time and costs, provides a brandable interface, and supports post-launch maintenance. This results in quicker time-to-market and a more competitive offering.

Q6: What is the role of white label software in improving trading platforms?

White label software serves as a key enabler for trading platforms by eliminating the need for in-house development, reducing costs, and accelerating the time-to-market. It also empowers businesses to maintain and update their solutions seamlessly.

Q7: Which solution is better for my business: white label brokerage or white label software?

The choice between a white label brokerage and white label software depends on your specific business needs and goals. White label brokerages are ideal for quick market entry, while white label software offers more customization options. Evaluate your objectives, budget, and technical capabilities to make an informed decision.

Q8: Are there any successful examples of businesses using white label solutions in finance?

Yes, there are numerous successful examples of businesses effectively using white label solutions in finance. For instance, some cryptocurrency exchanges have adopted white label software to offer their services, and Forex brokerages have leveraged white label solutions to expand their operations. These examples highlight the versatility and potential of white label solutions in the financial sector. An illustrative instance is MetaQuotes, which previously offered white-label licensing options for their MetaTrader 4 and MetaTrader 5 products. Currently, MetaQuotes has suspended the distribution of white-label licenses. It is noteworthy that the TickTrader Trading Platform from Soft-FX, along with its related solutions, continues to provide white-label licensing capabilities.