Soft-FX introduces a White Label prop trading platform for brokers and prop firms
We are announcing that Soft-FX is developing a new White Label prop trading platform — a complete solution for launching and running an evaluation-based proprietary trading business under your own brand. The platform is currently in active product development, and we are opening a Launch Partner Program for a limited number of brokers and prop firms who want to help shape it and go live ahead of the wider commercial release.
What is the Soft-FX prop trading platform?
The Soft-FX prop trading platform brings together the six systems a prop firm needs to operate, delivered as one solution: a trading platform, challenge and evaluation management, a real-time risk engine, CRM and back-office, a branded trader portal, and integrated payment processing. Instead of assembling these from separate vendors, brokers and prop firms get the entire stack under their own brand and domain, built on the same trading infrastructure that has served brokers and exchanges for two decades.
Shaped together with our first launch partners
Rather than shipping a fixed feature set, we are designing the platform alongside the companies that will run it. Launch partners specify their evaluation logic, risk parameters, and integrations directly with our product team, and those requirements are built into their own deployment. Early participants receive priority in the delivery queue, preferential commercial terms, and the ability to run a controlled pilot ahead of the wider release. It is the closest thing to bespoke development on proven infrastructure, at platform economics.
The platform is being built around the realities of a modern prop business: configurable one-step and multi-step challenges, automatic enforcement of profit target, daily loss and maximum drawdown rules, funded-account workflows, payout management, and affiliate and IB integration — all under transparent licensing with no revenue share.
Brokers and prop firms can contact-us to discuss their use case and explore joining the Launch Partner Program.